UX Designer

I joined Krishana's DDH Team in 2015. It is an independent design team with key focus on Usability Testing and designing, with its primary focus on user pain points and improving the overall user experience.

I evaluated Usability problem in the existing eco-system. After analysis I also did end user interview based on the persona's set for the Demography and types of users. After, This we get flexibility to focus on complex use cases and solved possible design relaated and user related problems.

Please reach out for detailed work samples.

Junior UX Designer.

• Working closely with Stake holders and end user
• Conduction User interviews
• Conducting Usability Testing before and after Prodcut design
• Creating and understanding Information Architecture
• Running Card Sorting Session
• Evangelizing mobile-first customer solutions
• Contributing to and helping evolve internal design pattern library
• Assist with hiring and team growth

Designing for Banking across Demography user journeys has taught me to solve for complex flow and user day to day task.

Projects

---

Citibank Mobile App India
Reimagined the core parts of the User journey with different features and for this project we have did usability testing and redesigned Sign On & Account. Please click on the this tile to view the V1 Mocks for Sign On & Account Summary.

Citibank Credit Card Loan (UX Best Practice)
A prioritized design system to show all the UX Best Practice on a product throughout the online customer journey.

Citibank Merchant Engagement Form UX (Wireframe)
Simplifying the flow for Merchat to enter their information in a simiplified steps. click on this tile to view the wireframes.

Citibank - Scan Information Wire frame
A cohesive experience that allows user to easily update the information without hasel.

Wedding&MarryGold
Redesigned the e-commerce website.

Takeaways from this role

---

• Defining the problem and the scope early on is key
• Going broad with ideas is helpful but tracking progress is necessary
• Get in front of users to validate ideas as soon as you can
• Never stop trying new things and strategies

Read more here.

Moments at Rage